Black-and-white portrait of Luke, smiling

Thoughtful design. Well-built websites.

I’m Luke, an independent designer and developer. I design and build distinctive, useful websites for businesses, with SEO and visual identity to support them.

01Services

What I can do for your business.

Most projects start with a website. SEO and visual identity support it, together or as separate work.

  1. 01

    Website design

    Your website is often where people first judge your business. I plan the structure and design each page so visitors quickly understand what you offer and what to do next.

    The work
    • Site structure
    • Page designs
    • Mobile and desktop layouts
  2. 02

    Development

    A design only works if it is built properly. I turn the approved designs into responsive, accessible pages that load quickly and behave consistently across devices.

    The work
    • Responsive build
    • Accessibility and speed checks
    • Testing and launch
  3. 03

    SEO

    A good website still has to be found. I review how your site is structured and written, then fix the technical and on-page issues that make it harder for search engines to understand.

    The work
    • Technical review
    • Page titles and structure
    • On-page content
  4. 04

    Visual identity

    When a logo, colours and type don’t match, a business looks less established than it is. I design a consistent identity that your website and other materials can share.

    The work
    • Logo
    • Colour and typography
    • Usage guidelines
Also

I also design and develop web applications. If your project needs custom functionality, let’s talk about it.

Start a project

03Process

How it works.

  1. Talk and scope

    We start with a conversation about your business, your goals and what the website needs to do. I then write up a scope and quote for you to approve.

  2. Design

    I design the key pages and share them with you. We refine them together before development begins.

  3. Build

    I develop the approved design into a responsive, accessible website and test it across devices.

  4. Launch

    Once you have approved the finished site, I publish it and check that everything works as it should.

04About

Black-and-white side-profile portrait of Luke
Web design + dev
Since 2021
SEO
Since 2023
Also builds
Web applications
Languages
English, Portuguese
Time split between
Miami, upstate New York, Brazil

Hi.I’m Luke.

I’m an independent designer and developer. I have been designing and building websites since 2021 and added SEO in 2023. Along the way, I’ve also expanded into designing and developing web applications, working with HTML, CSS, JavaScript, and TypeScript.

I’m American-born, with Brazilian and Portuguese heritage, and I speak English and Portuguese fluently. I split my time between Miami, upstate New York and Brazil.

Who will I work with?

You’ll work directly with me—the person designing and building your website or web application—from our first conversation through launch.

What kind of projects do you take on?

New websites, redesigns, and web applications. SEO and visual identity can be part of a website project or separate services.

What shapes your taste?

My creativity comes from my personality, my American and Brazilian roots, and the experiences I’ve had playing soccer across South America, Europe, and the United States. Being immersed in different places and cultures broadened how I see things and express myself.

On the field, I was an expressive player, always exploring different ways to create and bring my own character to the game. That instinct carries into my design work today—a career I began building while I was still playing professionally.

Luke kneeling on the pitch with a trophy and medal, Flower City Union FC, 2023Luke signing for supporters after a match, Chattanooga FC, 2022Luke running with the ball, Colorado Springs Switchbacks FC, 2020Luke jumping in celebration, FK Jerv, 2019Luke striking the ball, FK Jerv, 2018
Flower City Union FC, 2023

Background

Before and alongside design: professional soccer.

I played professionally between 2018 and 2023, in Norway and the United States. I began designing and building websites in 2021, so for part of that time I was doing both.

Education

Fall 2016

Stetson University

Student athlete.

Spring 2015–Summer 2016

Eastern Florida State College

Student athlete. Graduated with an Associate of Arts (AA). Dean’s List.

Let’s talk about your project.

Tell me about your business and what you need. I’ll reply personally with next steps.

Start a project

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