Thoughtful design. Well-built websites.
I’m Luke, an independent designer and developer. I design and build distinctive, useful websites for businesses, with SEO and visual identity to support them.
01Services
What I can do for your business.
Most projects start with a website. SEO and visual identity support it, together or as separate work.
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01
Website design
Your website is often where people first judge your business. I plan the structure and design each page so visitors quickly understand what you offer and what to do next.
The work- Site structure
- Page designs
- Mobile and desktop layouts
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02
Development
A design only works if it is built properly. I turn the approved designs into responsive, accessible pages that load quickly and behave consistently across devices.
The work- Responsive build
- Accessibility and speed checks
- Testing and launch
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03
SEO
A good website still has to be found. I review how your site is structured and written, then fix the technical and on-page issues that make it harder for search engines to understand.
The work- Technical review
- Page titles and structure
- On-page content
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04
Visual identity
When a logo, colours and type don’t match, a business looks less established than it is. I design a consistent identity that your website and other materials can share.
The work- Logo
- Colour and typography
- Usage guidelines
I also design and develop web applications. If your project needs custom functionality, let’s talk about it.
03Process
How it works.
Talk and scope
We start with a conversation about your business, your goals and what the website needs to do. I then write up a scope and quote for you to approve.
Design
I design the key pages and share them with you. We refine them together before development begins.
Build
I develop the approved design into a responsive, accessible website and test it across devices.
Launch
Once you have approved the finished site, I publish it and check that everything works as it should.
04About

- Web design + dev
- Since 2021
- SEO
- Since 2023
- Also builds
- Web applications
- Languages
- English, Portuguese
- Time split between
- Miami, upstate New York, Brazil
I’m Luke.
I’m an independent designer and developer. I have been designing and building websites since 2021 and added SEO in 2023. Along the way, I’ve also expanded into designing and developing web applications, working with HTML, CSS, JavaScript, and TypeScript.
I’m American-born, with Brazilian and Portuguese heritage, and I speak English and Portuguese fluently. I split my time between Miami, upstate New York and Brazil.
Who will I work with?
You’ll work directly with me—the person designing and building your website or web application—from our first conversation through launch.
What kind of projects do you take on?
New websites, redesigns, and web applications. SEO and visual identity can be part of a website project or separate services.
What shapes your taste?
My creativity comes from my personality, my American and Brazilian roots, and the experiences I’ve had playing soccer across South America, Europe, and the United States. Being immersed in different places and cultures broadened how I see things and express myself.
On the field, I was an expressive player, always exploring different ways to create and bring my own character to the game. That instinct carries into my design work today—a career I began building while I was still playing professionally.





Background
Before and alongside design: professional soccer.
I played professionally between 2018 and 2023, in Norway and the United States. I began designing and building websites in 2021, so for part of that time I was doing both.
Education
Stetson University
Student athlete.
Eastern Florida State College
Student athlete. Graduated with an Associate of Arts (AA). Dean’s List.


